FIELDHOUSE COFFEEBrand Story & Voice — 2026
NEIGHBORHOOD ROASTERY · SINCE 2016

Everybody's got
a home court.

Before Fieldhouse was a coffee shop, it was a nickname for the beat-up rec center where the founder coached youth basketball for eleven years.

Basketball hoop and net against a dusky sky
06:00OPENS DAILY
4ROASTS ON DECK
1BLOCK, SINCE DAY ONE
Founded
2016, Portland OR
Founder
Marcus Iginla
Before this
Rec-league basketball coach
Brand Story

Coffee for the ones
who show up.

Before Fieldhouse was a coffee shop, it was Marcus's nickname for the beat-up rec center where he coached youth basketball for eleven years — the place everybody ended up, win or lose. When the gym's old coffee cart shut down, he started bringing a thermos. Then two. Then a proper urn. By the time he opened an actual storefront two blocks away, the name had already stuck.

The shop kept the gym's spirit on purpose: house-blend named "Home Court," a chalkboard that tracks regulars' orders like a stat sheet, and a standing rule that nobody drinks alone if they don't want to.

Tagline Exploration

Finding the line

OPTION A
Coffee, Brewed for the Team.
OPTION B
Your Neighborhood's Sixth Man.
SELECTED
Everybody's Got a Home Court.
Voice & Tone

How Fieldhouse talks

Warm, not precious

SAYPull up a stool, we saved you one.
NOTIndulge in an artisanal seating experience.

Plain-spoken

SAYDark roast, no fuss.
NOTA bold expression of terroir.

Team-first

SAYOn the house — you were here yesterday too.
NOTLoyalty rewards program enrollment.
In Use

Applied around the shop

FIELDHOUSE
Cup sleeve
HOME
COURT
Staff patch
Chalkboard menu