From craft-fair table
To a considered shelf.
A small ceramics studio outgrowing its handmade-in-a-hurry identity — rebuilt around the quiet, tactile language of the work itself.
BEFORE
Juniper Lane
HANDMADE POTTERY & GIFTS
AFTER
JUNIPER LANE
STUDIO · EST. 2019
What changed, and why.
01 / MARK
The clipart leaf and script wordmark read as a hobbyist's Etsy shop. The new mark is drawn from the studio's own wheel-thrown rings and a single juniper sprig — abstracted, not literal.
02 / PALETTE
Bright craft-store green gave way to the studio's actual glaze tones — olive, stone, clay — so the brand finally matches the product photography.
03 / TYPE
A single elegant serif replaces the cursive-plus-Arial pairing, giving the studio one clear voice across tags, cards, and packaging.
Palette
Drawn from the glaze shelf
Paper
#F3EEE4
#F3EEE4
Stone
#E1D6C4
#E1D6C4
Olive
#5B6B4F
#5B6B4F
Clay
#BD7A57
#BD7A57
Ink
#2B2620
#2B2620
Typography
One voice, held gently
DISPLAY — CORMORANT GARAMOND
Thrown by hand
Aa Bb Cc — 0123
BODY — KARLA
Every piece leaves the wheel slightly different from the last — a small imperfection we've stopped trying to hide, and started designing around.
In Use
Applied across the studio
JUNIPER LANE
DANA MOORE · POTTER
Business card
JUNIPER
LANE
LANE
Ceramic tag
JUNIPER LANE
Canvas tote