Juniper Lane Studio
From craft-fair table
to considered shelf.
A small ceramics studio outgrowing its handmade-in-a-hurry identity — rebuilt around the quiet, tactile language of the work itself.
What changed,
and why.
The clipart leaf and script wordmark read as a hobbyist's Etsy shop. The new mark is drawn from the studio's own wheel-thrown rings and a single juniper sprig — abstracted, not literal.
Bright craft-store green gave way to the studio's actual glaze tones — olive, stone, clay — so the brand finally matches the product photography.
A single elegant serif replaces the cursive-plus-Arial pairing, giving the studio one clear voice across tags, cards, and packaging.
Palette
Drawn from the glaze shelf
Typography
One voice, held gently
Display — Cormorant Garamond
Body — Karla
Every piece leaves the wheel slightly different from the last — a small imperfection we've stopped trying to hide, and started designing around.
In Use
Applied across the studio
Lane