Every piece gets a second act.
Rerun Supply Co. turns a one-room consignment shop into a resale label built around numbered batches, reworked denim, and a story worth repeating.
The Brief
A consignment rack with no name of its own
Before: a single rented room, hand-written price tags, and a shared Instagram grid with three other resellers. The client wanted a real brand — one that could carry a Shopify storefront, a hangtag system, and enough identity to justify charging more for the same denim.
Before & After
From rack default to a real brand
rerun consignment
secondhand clothing · resale
Rerun
Brand System
A restrained palette built to work on white
Second Life Sale
Label · Space GroteskBATCH №14 — ONE OF ONE
Shopify Homepage
Built to browse like a rack, not a grid
One of 1
Reworked · Tee
Reworked Crewneck Tee
$38
New
Reworked · Outerwear
Denim Redux Jacket
$68
Sold
Reworked · Denim
Patchwork Wide-Legs
$54
Restock
Originals · Bag
Canvas Carry Tote
$28
Why It Works
A simple system does the heavy lifting
A name that tells the story
"Rerun" does double duty — a second life for the garment, and a wink at the retro TV nostalgia the whole look is built on. No explaining required.
Real photography, not illustration
Every product card is shot like an actual listing — clean image, minimal tag, price in mono type. It reads like a marketplace shoppers already trust, not a mockup.
Batches, not just "new arrivals"
Grouping resale drops into numbered batches — with a piece count and source material — turns thrifted stock into something collectible instead of leftover.
A site that browses like a rack
One-of-one and sold-out pieces are called out loudly instead of hidden — the scarcity is the sell, so the homepage leans into it rather than smoothing it over.